Mark overbay's duties 

1 product copy

A product description is the marketing copy that explains what a product is

and why it's worth purchasing. The purpose of a product description is to

supply customers with important information about the features and benefits of

the product so they're compelled to buy.

Example shown in below picture 

2 white papers

White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Essentially, they are long-form content intended to educate the target audience, that delve deeper into a particular industry trend/issue, explain the causes behind it, its implications/benefits, and ways to avoid it.

3 Advertisement 

Advertising is a very cost-effective tool for communicating with large audience. It is used to create brand image and to encourage the customers to buy more products. Customers also get an advantage as they get information and knowledge about new products, price, uses etc. It leads to higher economic growth, increase in standard of living, national income, employment etc.

4 packaging copy

Packaging is the science, art and technology of enclosing or protecting
products for distribution, storage, sale, and use. Packaging also refers to
the process of designing, evaluating, and producing packages. Packaging
can be described as a coordinated system of preparing goods for
transport, warehousing, logistics, sale, and end use. Packaging contains,
protects, preserves, transports, informs, and sells.In many countries it is
fully integrated into government, business, institutional, industrial, and
personal use.

5 online content

Any materials file and any other data
available on the web or internet.Online
Content includes
text,images,files,app,applications,music,

news,videos and etc.



6 Thematic singage

Signage is the design or use of signs and symbols to
communicate a message to a specific group, usually for the
purpose of marketing or a kind of advocacy.A signage also
means signs collectively or being considered as a group.
The term signage is documented to have been popularized

in 1975 to 1980.

7 Trade show displays

A trade show is an event held to
bring together members of a
particular industry to display,
demonstrate, and discuss their

latest products and services.
  Trade shows provide an excellent opportunity to engage with your customer base face-to-face. People who choose to attend trade shows are already motivated to pay attention to your products and services; all you need to do is make sure your tradeshow display is able to draw them in. A well-designed trade show booth rental can go one step further and ensure that you engage with your target audience.